One of biggest things to know in business is who you are marketing to. Once you know that, you need to figure out the best way to market to them. The baby boomers are a large group, and knowing how to market to them can do big things for your business.
Tip #1
Remind them of the good times in their past. Purchases are often made on emotions. By bringing them back to their past, and reminding them of good times that they had, you will be able to better connect with them. You can do this by using images and icons from their time in your marketing. Once you have exposed them to these images or icons, connect them into your products or services.
Tip #2
Get an understanding about their beliefs. Many boomers have moved past the stage that way too many of us are stuck in, which is being focused on having everything. Most of us want to have the boat, the fancy cars, big houses, and a ton of material things that drive us to make money, use certain products, and run our lives a certain way. The boomers are starting to understand what is really important. They are beginning to focus more on spending time with their family and friends. Many of them are even leaving high paying jobs, and taking jobs that pay much less, simply because they want more free time. How do you do this? Don't try to sell them on the expensive, luxury products and services. Market to them in a way that will show them how your product will help them live healthier, be able to enjoy more time with people, and live a higher quality of life (which does not mean more luxurious).
Tip #3
Boomers, like everyone else, do not want to be made to feel that they are getting old. While they do enjoy being reminded of their past, that does not mean that they want to be thought of as the aging group. At the same time, do not get crazy trying to make them feel younger. Incorporate youths, in a natural way, into the product or service that you are marketing to them. An example might be if you were marketing a travel product. Show someone in the baby boomer age range playing with their children on the beach. Talk about creating memories with your children and grandchildren.
Tip #4
Baby boomers have been through a lot. Do not play this down. They are proud of their accomplishments, hard work, and their care about the future generations. You want to acknowledge their hard work, while at the same time opening their eyes to the increases possibilities that are available to them now, that weren't years ago.
Baby boomers, along with every other age group, need to be marketed to in their own way. Marketing is crucial to building any real business. You can receive a Free Online Marketing Boot Camp at Globalsuccesswithjoe.com. If you are serious about building a real business, and understand that making money online is not the same as "get rich quick", then check out the training HERE.
Yours in Success
Joe Malone
Article Source: http://EzineArticles.com/?expert=Joe_Malone
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